In the mid-2000s, the thinking about finance evolved to believing it was a standalone phase in capitalist progression. Society - in particular the U.K. and U.S. - bought into the notion that the path of development was agriculture to industry to services to finance. And that explains a lot in terms of people's mindset. The name of the industry went from "the financial services" industry to "the finance industry." It lost sight of the fact that it services the real economy. You cannot simply exchange paper.