In this video, the speaker discusses the recent release of ChatGPT, an artificial intelligence (AI) tool for text generation developed by OpenAI. They argue that it has potential applications for search engine optimization (SEO) that can greatly benefit website traffic. The speaker suggests that ChatGPT's ease of use and speed of response in providing answers to user's questions could make it a popular alternative to traditional search engines such as Google. They also mention the ability for ChatGPT to generate high-quality written content such as blog post and articles and its conversational interfaces. The video also bring attention that using chatGPT could be a potential SEO abuse, which it should not be used as such.