The video's creator uses ChatGPT to generate ideas for a blog post about taking photos with a phone, creates an outline, and writes the introduction and various sections of the post. The video's creator also suggests using the model's output as a starting point and editing the text to improve it, and also suggests researching topics on your own and feeding them into the model as well.

In this video, the speaker discusses the recent release of ChatGPT, an artificial intelligence (AI) tool for text generation developed by OpenAI. They argue that it has potential applications for search engine optimization (SEO) that can greatly benefit website traffic. The speaker suggests that ChatGPT's ease of use and speed of response in providing answers to user's questions could make it a popular alternative to traditional search engines such as Google. They also mention the ability for ChatGPT to generate high-quality written content such as blog post and articles and its conversational interfaces. The video also bring attention that using chatGPT could be a potential SEO abuse, which it should not be used as such.