OA Content Hub Public date: 22.02.2023 10:48:46

Publisher: HubSpot

Author:

12 Apr 2022

Which Social Media Metrics Are Marketers Tracking? [New Research]

We spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaigns
We spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14...
Tags:
analytics, content marketing, social media
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Publisher: Campaigns & Elections

Author:

14 Mar 2022

The Misleading Metrics in Influencer Marketing

This article discusses what constitutes impact when it comes to political messaging. If you are looking to get name recognition and help voters understand your position, then you are not just looking for clicks and comments, views are just as important
This article discusses what constitutes impact when it comes to political messaging. If you are looking to get name...
Tags:
analytics, politics
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Publisher: chatbots life

Author:

13 Jun 2020

Important Chatbot Metrics to track

This post explores 5 fundamental metrics for analyzing the value an effectiveness of your bot. Learn how to use that information to improve your bot.
This post explores 5 fundamental metrics for analyzing the value an effectiveness of your bot. Learn how to use that...
Tags:
analytics
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Publisher: Schaefer Marketing Solutions: We Help Businesses {grow}

Author:

11 Mar 2019

Social media engagement is a lousy metric

This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.
This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social...
Tags:
analytics, content marketing
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Publisher: LinkedIn

Author:

23 Oct 2018

LinkedIn view counts explained

Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted every time they appear on someone's news feed.
Great post to understand the difference between video views, post views, article views and profile views. Which one...
Tags:
analytics, content marketing
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Publisher: Time

Author:

10 Mar 2014

What You Think You Know About the Web Is Wrong

We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again.
We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We...
Tags:
analytics, reading habits, study
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