OA Content Hub Public date: 22.02.2023 10:48:46

Publisher: MarketMuse

Author:

27 Jul 2022

The ultimate guide to content strategy

Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and why you should think about topics instead of keywords.
Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success...
Tags:
content marketing, keyword strategy, marketing strategy
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Publisher: LinkedIn

Author:

5 Jun 2022

Customer Generated Content Cgc Platform Market to see Huge Growth by 2027

Platforms and solutions that create, promote and measure user generated content is a growing market offering new opportunities for creators and publishers. Social platforms like YouTube and TikTok are such examples, but so is a curation platform that empowers users to curate and editorialize news and information they share.
Platforms and solutions that create, promote and measure user generated content is a growing market offering new...
Tags:
cgc platform, content curation, content marketing, marketing strategy
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Publisher: Medium

Author:

2 May 2022

9 Social Media Trends To Watch In 2022

This is a fascinating article. For example, you will learn that the majority of people now utilize voice search on their smartphones and tablets, which has an impact on your keyword strategy. In other words, SEO is shifting toward Answer Engine Optimization (AEO).
This is a fascinating article. For example, you will learn that the majority of people now utilize voice search on their...
Tags:
content marketing, keyword strategy, marketing strategy, seo, statistics
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Publisher: Convince and Convert

Author:

29 Apr 2022

New Research Finds the Curation vs Creation Sweet Spot

Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. This research presents data that demonstrate the efficacy of sharing curated material.
Curation is now an essential component of your client journey, and it allows companies to engage customers with...
Tags:
content curation, content marketing, statistics
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Publisher: THE ADVISOR COACH

Author:

25 Apr 2022

10 Awesome Content Marketing Tips for Financial Advisors

This article is meant for Financial Advisors, but it has a broader application. The following are the highlights that stood out to me - Make reusable assets since they will generate revenue in the long run, and keep in mind that content marketing isn't about you; it's about the people you want to reach out to. Create yourself as a trustworthy source of knowledge.
This article is meant for Financial Advisors, but it has a broader application. The following are the highlights that...
Tags:
content marketing, financial services
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Publisher: UpContent

Author:

25 Apr 2022

Empower Your Workforce with Employee-Driven Advocacy

Getting your workers to buy in to both contribute to and share what is shared is a fantastic approach to develop internal ties as well as expand the exposure of your messages through employee participation. Our tools make this process easy.
Getting your workers to buy in to both contribute to and share what is shared is a fantastic approach to develop...
Tags:
content marketing, growth hacking, marketing strategy
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Publisher: UpContent

Author:

24 Apr 2022

How Financial Advisors Can Get More Visibility and Engagement by Sharing the Right Mix of Curated and Branded Content

Great information for planning your content strategy. Based on studies, the right recommended content mix is lifestyle (70), industry (20) and corporate content (10). Studies also find that lifestyle content gets the most engagement. Click to learn more.
Great information for planning your content strategy. Based on studies, the right recommended content mix is lifestyle...
Tags:
content curation, content marketing, marketing strategy
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Publisher: HubSpot

Author:

12 Apr 2022

Which Social Media Metrics Are Marketers Tracking? [New Research]

We spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaigns
We spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14...
Tags:
analytics, content marketing, social media
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Publisher: Entrepreneur

Author:

18 Mar 2022

How to Squeeze More Value Out of Your Best Content

Creating content is time-consuming, therefore we must take every opportunity to distribute it as widely as possible in order to get the greatest exposure and profit from our efforts. This post covers the broad picture, establishing a goal, and then developing a plan for making the most of your work.
Creating content is time-consuming, therefore we must take every opportunity to distribute it as widely as possible in...
Tags:
content marketing, content strategy
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Publisher: Orbit Media Studios

Author:

15 Mar 2022

How to Research Keywords: A Step-By-Step Guide to Keyword Research

Learn the 3 basic tenents of choosing a keyword: People are searching for it (search volume). Your website has a realistic chance of ranking relative to other sites (competition). And finally, the phrase describes what you sell or aligns with your content mission statement.
Learn the 3 basic tenents of choosing a keyword: People are searching for it (search volume). Your website has a...
Tags:
content marketing, keyword strategy
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Publisher: Forbes

Author:

6 Mar 2022

Council Post: 15 Strategies For Crafting Engaging Social Media Captions

Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an audience with words. These 15 experts from Forbes Communications Council offer their advice on how a company can craft engaging social media captions and explain why these strategies are so successful in creating a rapport with the audience.
Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an...
Tags:
content marketing, copy writing
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Publisher: DigitalMarketer

Author:

2 Mar 2022

The Answer to the Quality vs. Quantity Marketing Question

According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-quality vs. large quantities is not the correct question to ask!
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The...
Tags:
content marketing, marketing strategy
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Publisher: Product Hunt

Author:

14 Jan 2022

When Content Becomes Your King

An experienced author, content producer, and documentary filmmaker shares his experience and lessons learned on how to gain an audience for your content, develop a strategy for producing new material, set objectives, multitask successfully, and get things done!
An experienced author, content producer, and documentary filmmaker shares his experience and lessons learned on how to...
Tags:
content creation, content marketing, productivity
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Publisher: Apollo Blog

Author:

13 Jan 2022

How to Write Effective Sales Copy

The content you write and distribute is what gets your visitors to take action, either converting them into customers or signing up for free email courses. There is an art and science behind writing great sales copy outlined in this post. I use Jasper, an AI writing tool to help me with my writing.
The content you write and distribute is what gets your visitors to take action, either converting them into customers or...
Tags:
content marketing, copy writing, how to
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Publisher: LinkedIn

Author:

29 Sep 2021

Social vs. Search: 9 Differences Between Social Media and SEO

Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.
Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you...
Tags:
content marketing, content strategy, search
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Publisher: Backlinko

Author:

28 Apr 2020

We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO

A comprehensive look at ranking with Google search The author has analyzed 11 million Google search results. He looks at how content, backlinks, page loading speed, meta data, page and site authority, URL length and several other factors correlate with Google rankings.
A comprehensive look at ranking with Google search The author has analyzed 11 million Google search results. He looks at...
Tags:
content marketing, seo
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Publisher: Schaefer Marketing Solutions: We Help Businesses {grow}

Author:

11 Mar 2019

Social media engagement is a lousy metric

This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.
This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social...
Tags:
analytics, content marketing
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Publisher: LinkedIn

Author:

23 Oct 2018

LinkedIn view counts explained

Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted every time they appear on someone's news feed.
Great post to understand the difference between video views, post views, article views and profile views. Which one...
Tags:
analytics, content marketing
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Publisher: Marketing Land

Author:

8 Feb 2016

Content Creation Swipe Files: Inspiration, Tools & Organization

Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file!
Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some...
Tags:
content curation, content marketing, swipe files
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